Macromedia, today announced the winners of the 2005 MAX Awards, which recognize the top digital experiences built with Macromedia technology.

For more information on 2005 MAX Awards finalists and winners, please visit: http://www.macromedia.com/go/maxwinners.

The winners, by category, are:

Advertising and Branding Experience
- Royal Caribbean International – Freedom of the Seas Microsite

Business Experience
- SAP – SAP Analytics

Customer-Facing Experience
- Converse – Converse One

Education and Non-Profit Experiences
- University of Texas, Center for Energy and Environmental Resources – Trajectory Tool

eLearning Experience
- BMW AG – MINI World Challenge

Government Experience
- Airservices Australia – Flying Around

Media, Entertainment, and Gaming Experiences
- New Line Cinema – Crash This Trailer

Mobile Experience
- Dolce & Gabbana – D&G For Realovers

2005 MAX Special Achievement Award
- Tian Tian